Start your race with incomparable experience for the course, fueling, pacing, and grit (aka the ability to PUSH THROUGH IT on the brink of collapse)
– All without risking injury or precious time with those who truly matter.
Our Fundamental Beliefs
1. BUILD A ‘BUDDY’ SYSTEM Many triathletes end up with coaches who ignore them because they have too many athletes to care for or are busy training themselves. So we’ve adopted a friendship-like communication system. Where I’ll frequently check in with you via email and text, And – like friends – actually care about your life. Not only to prevent a horror story where one of our athletes’ DNFs mid-swim or collapses due to poor fueling… But also to ensure our training plans are adapted to you in real-time. |
2. EDUCATING IS ALWAYS BETTER THAN PLANNING A great training plan does not make a great athlete. Don’t get me wrong – I take pride in the attention to detail in our training plan, But it’s ultimately up to you. So a core belief we hold is to educate athletes about the sport. Fueling, strength workouts, pacing… And more importantly, the triathlete’s winner’s mindset. *Which is based on my experience winning the Kona championship in 2008. |
3. EXCESSIVENESS = SUCCESSIVENESS We have created a catalog of 500+ YouTube videos for our athletes to learn during & after their time with us. All of which documents everything you could need about the sport. Don’t worry, you won’t be dumped with a long list of content to watch. Rather – you’ll receive them based on your current training needs. And will always have access to them (+ new content we’re making). |
4. FITNESS IS OUR #1 PRIORITYFitness is not just about performing at your best when it matters, It’s about being able to do so long after your 20s and 30s. This is why another one of our beliefs is to preserve your health. I’ll never stack on a hard hour in the pool after a long day of important meetings or stressful work – Because you’ll just end up ruining the evening with an inefficient workout. Instead, I’ll also allocate it to another time and give you something light. If your mind is not in it, so won’t your body. |
Like our philosophy?
About Wendy
My triathlon journey started when there was no internet, podcasts, or groups to ask questions or learn from others athletes’ experiences. I had to gain my stripes the hard way.
In short, it was hard. But I loved it.
I had countless illnesses and injuries, overtrained for many seasons, and was occasionally limping across the finish line.
Yes, these setbacks stopped me from doing what I loved (inside and outside the sport), but they also crafted who I am today.
After realizing I could help athletes go through the ‘learning curve’ faster and more purposely…
I thought, “Why not turn what I love into a job” and began a career in the industry. This was 25 years ago.
Although I started to coach people with paper and pencil training plans…
Over the decades, I would say it worked out pretty well for me 🙂
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